OBJECTIVES

  • How to manage physiology (performance anxiety of any kind) for the various types of speaking events.
  • How to integrate messaging about company into prolific responses.
  • How to prepare and write an effective speech, and edit quickly within specific time constraints.
  • How to tell a story in 25 words or less.
  • How to take control of a question posed by an interviewer.
  • How to respond to a challenging question from an interviewer.
  • How to be in control of your body’s response to an interviewer’s question.
  • How to improve the content and delivery of the message.
  • How to connect authentically with an audience.
  • How to appropriately use props when necessary to support your message.
  • How to modulate vocal quality, tone, pace.
  • How to incorporate breathing exercises into your speech and practice.
  • How to be on point, on brand and on time.
  • How to increase on-camera presence.
  • How to communicate effectively when video conferencing.
  • How to “break through” the lens of a camera to connect with the viewer.
  • How to write for delivering the spoken message versus a written message.
  • How to speak in “sound bites”.
  • How to use a microphone properly as well as instructing others.
  • Basic do’s and don’ts of on-camera communication.
  • How to manage body language and facial expressions.
  • How to get your point across in 20 seconds.

MEASURES OF SUCCESS:

  • Delivering talking points succinctly for written articles.
  • Understanding how to prepare, practice, and rehearse.
  • Communicating more effectively – knowing when and how to use personal stories/anecdotes.
  • Understanding how to speak about change to motivate employees and customers.
  • Preparing presentations that convey a big picture direction for your company.
  • Using different technologies to be successful as a speaker (Phone, timers, video recordings).
  • Practicing and preparing are prioritized.
  • Improving the ability for peers to accomplish business goals.
  • Understanding how speech and verbal messaging impacts behavior and results.
  • Using motivating yet firm language.
  • Using vision, core values and passion in communications.
  • Articulating problem statements in a way that engages people to take action.
  • Introducing new products and services.
  • Seeing team members accept and utilize the new structure.
  • Gaining group approval and minimizing negative “group think”.
  • Responding to cynicism, with integrity.
  • Having multiple buy-ins from diverse team members.
  • Messaging that clearly reveals that stakeholders were considered in the process.

METHODOLOGY/INTERVENTIONS

The assistance in achieving the objectives would include, but not be limited to, the following activities:

  • One-on-one executive speech and media coaching.
  • Group media training.
  • Observation and feedback for each executive, with recommendations on how to improve.